Photo by Samyang Foods. Licensed under Press. Company launch poster via Yonhap; resized for web.
After Buldak, Samyang Is Selling Broth Ramen in Japan.
Samyang 1963 hits Japanese shelves this month. The noodles revive beef-tallow frying after 36 years. A U.S. version already landed at H Mart.
October 6, 2026
Samyang Foods is putting broth ramen on Japanese shelves this month. The pack is called Samyang 1963, a soup line from the same company behind Buldak, the spicy stir-fried noodles that made Samyang famous abroad.
The company said today that Samyang 1963 will go on sale in Japan after a media tasting on October 2 in Akasaka, Tokyo. Twenty-two journalists from 18 Japanese outlets cooked the noodles themselves. Hong Beom-jun, head of Samyang Japan, and Mizuki Miyai, the marketing director, walked them through the brand story and the local launch plan.
Samyang 1963 takes its name from the year the company first sold Samyang Ramen in Korea. The new pack updates that original soup noodle. The big technical claim is beef tallow. Samyang says it is frying the noodles in a beef-tallow blend again for the first time in 36 years, a method it stopped using after 1989. The Korea launch arrived in November 2025. Company figures put first-month sales near 7 million packs, at a premium price about 1.5 times a standard Samyang Ramen pack.
Japan gets a broth tuned for local tastes. Samyang says the soup draws savory depth from beef, chicken, garlic, and green onion. The Tokyo launch poster claims more than 17 million servings shipped in Korea through mid-2026, by the company’s count. On the shelf, Samyang wants Japanese shoppers to meet it as a soup brand. Abroad, a lot of people still meet the company through chili oil packets.
American shelves already have a version. Samyang soft-launched Samyang 1963 in the United States in August as an early H Mart exclusive. That puts the broth pack in the same stores where a lot of U.S. cooks already buy gochujang and frozen gimbap. Instant ramen culture runs deep in Japan, and Samyang is asking for a second reputation beyond spice challenges.
Buldak still carries most of the brand abroad. The spicy stir-fried line passed about 10 billion cumulative packs by the end of May 2026, according to the company. Hong told reporters in Tokyo that Samyang 1963 carries more than 60 years of the company’s ramen history and can compete in Japan on a different taste and brand value than Buldak.
The broth pack hits Japanese stores this month. For anyone who only knew Samyang from a fire-noodle clip, that is the new story.